This weight loss app has been called the Weight Watchers of our generation.
Getting healthy is generally a recurring theme on most peoples’ New Year’s resolutions. But where to start? We’d know better than most the sheer number of approaches to weight loss that’s out there.
From the occasional fad diets that offer more risk than long-term gain, to the trendy diets like keto that usually involve cutting out entire food groups or focusing on one or two macronutrients like protein or fat. This type of dieting isn’t for everyone, and usually they come with equal measures of fans and critics.
Enter: Noom. No, that’s not some new millennial slang, although it’s a brand that’s decisively marketed itself toward tech-savvy 20- and 30-somethings. Many who have tried Noom say it’s helping them finally reach their health and fitness goals. And it’s actually backed up by some pretty credible institutions, like the University of Sydney’s Medical Center which ranked Noom number 1 out of 800 weight loss programs. Scientific Reports found that 78% of Noom users sustained weight loss over 9 months. And the British Medical Journal found that 64% of Noom users lost more than 5 percent of their weight.
Why is Noom different to other diets?
This app not only encourages you to eat better and exercise more, but also helps you to figure out the psychological reasons behind why you make some of the choices you make. Ever have thoughts such as, “I ate a salad for lunch, so that makes eating this whole pizza okay” or “I ate poorly this morning, so the rest of the day is ruined?”
It’s okay – we all make silly justifications like this. Noom helps you to realise that you’re having these distorted thoughts. One of Noom’s biggest concepts is using psychology to help you figure out why you’re doing what you do.
Choosing to combine the concepts of psychology with healthy eating and exercise makes your weight loss way more likely to be long lasting. Noom teaches you to change your behaviour and then move on with your life, so that you don’t have to rely on the program forever.
What’s the cost of Noom?
The monthly auto-recurring plan costs $59. There are money saving options if you’re buying multiple months at a time. You can check out options on the website here.
Why is Noom so expensive?
As rationalised by Noom on their website; ‘for a fraction of the cost of one visit with a nutritionist or a single workout with a personal trainer, Noom’s course gives you unlimited access to a personal coach who is a behaviour change professional, nutrition expert, and personal trainer all in one.’
See what a dietitian has to say about the Noom diet. Plus, here are the 10 best self-help books of 2020.
This article was originally updated published on January 17, 2019 and updated on October 6, 2020.
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